BluSynergy Blog

Author: Sunny Thandassery

27 Apr 3 Key Strategies To SaaS Pricing

Here’s a million-dollar question:  Do you know how to correctly price your SaaS product?

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10 Apr How to Raise Prices Without Upsetting Your Existing Customers

Raising prices is easy with new customers, but a lot trickier with old customers. Let’s face it, customers who have been with you for a while don’t like change, and they certainly don’t like a change...

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27 Mar The Best Recurring Billing Pricing Strategies for Your Company

If your company offers recurring products and/or services, you probably already know that there are many types of billing options at your disposal. It’s important to note, however, that some are...

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07 Feb Boost Profits By Understanding Revenue vs Customer Churn Rate

Posted at 9:40:22 PMh in customer churn by Sunny Thandassery 0 Comments

Your subscription-based business is reliant on retaining your existing clients and adding new clients to keep your revenue stream growing.

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26 Jan The Pros and Cons of Building Software Versus Buying It

Many modern businesses are faced with the question of whether to build or buy their software systems. This question doesn’t just come down to costs. It also involves efficiency, effectiveness and the...

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10 Jan How To Use Pricing and Value To Sustain Your Business

Many business owners think that lowering prices is the best way to maintain a competitive advantage. Unfortunately, this is an all too common misconception that can hurt a business more than help it.

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16 Dec 3 Simple Strategies to Make Subscription Cancellations Easier

There will come a time when some subscription customers – for one reason or another – decide that they want to cancel the service a company provides. That’s the point at which some companies run into...

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16 Nov Understanding what's required of IoT Subscription Billing

The Internet of Things (IoT) is upon us, and businesses – especially those in the technology space – are beginning to take advantage of the benefits offered by this massive interconnectivity.

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07 Jul EMV Cards and Your Business: What You REALLY Need to Know

With compromised credit cards and credit card fraud dominating the news these days, credit card issuers have taken things into their own hands and switched from magnetic stripe cards to EMV compliant...

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26 Apr A Lesson In Handling Declined Credit Cards

Posted at 7:30:00 AMh in by Sunny Thandassery 0 Comments

We spend a lot of time here on our blog talking about the importance of communicating billing and payment information to customers/clients and how to find the right billing platform to help you do...

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